Some philosophical problems for service-dominant logic in marketing
Year of publication: |
2012
|
---|---|
Authors: | Wright, Malcolm ; Russell, Deborah |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 20.2012, 3, p. 218-223
|
Subject: | Ökonomische Ideengeschichte | History of economic thought | Marketingtheorie | Marketing theory | Service-Dominant Logic | Service-dominant logic | Wirtschaftsphilosophie | Philosophy of economics |
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