Some philosophical problems for service-dominant logic in marketing
Malcolm Wright; Deborah Russell
| Year of publication: |
2012
|
|---|---|
| Authors: | Wright, Malcolm ; Russell, Deborah |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 20.2012, 3, p. 218-223
|
| Subject: | Service-Dominant Logic | Service-dominant logic | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009624303