Something underneath? : using a within-subjects design to examine schema congruity theory at an individual level
Xin Gao, Ilona E. De Hooge, Arnout R.H. Fischer
| Year of publication: |
2022
|
|---|---|
| Authors: | Gao, Xin ; Hooge, Ilona E. de ; Fischer, Arnout R. H. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 68.2022, p. 1-10
|
| Subject: | New product development | Product evaluation | Repurposed materials | Schema congruity theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.102994 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013366244