"Sometime in the future" : the technology entrepreneur as utopian market hero
Ignacio Luri, Ashok Kumar Kaliyamurthy, Matthew Farmer
| Year of publication: |
2023
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|---|---|
| Authors: | Luri, Ignacio ; Kaliyamurthy, Ashok Kumar ; Farmer, Matthew |
| Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 23.2023, 1, p. 99-118
|
| Subject: | consumer desire | daydream | discourse | entrepreneurship | future | imagination | market hero | nostalgia | technology ideologies | utopia | Entrepreneurship | Entrepreneurship approach | Technischer Fortschritt | Technological change | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14705931221137729 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014230879