Sony struggles to remain creative : Innovation vs. efficiency and productivity

Making a video game these days is getting more and more like making a movie. So‐called blockbuster games are developed by large teams of programmers managed by “producers”, can take many years to come to market and generally cost major amounts of money to make. The rewards, however, can be lucrative. With global sales of more than $20 billion a year, the computer and video games market is now bigger than Hollywood.

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Year of publication:	2004
Published in:	Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 20.2004, 4, p. 10-12
Publisher:	Emerald Group Publishing Limited
Subject:	Sony Corporation \| Consumer electronics \| Games \| Project management \| Corporate culture \| R&D

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Type of publication:	Article
Type of publication (narrower categories):	viewpoint
Language:	English
Other identifiers:	10.1108/02580540410527458 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10015009781