Sophisticated but confused: The impact of brand extension and motivation on source confusion
| Year of publication: |
2011
|
|---|---|
| Authors: | DeRosia, Eric D. ; Lee, Thomas R. ; Christensen, Glenn L. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 28.2011, 5, p. 457-479
|