Source Effects in Communication and Persuasion Research: A Meta-Analysis of Effect Size
| Year of publication: |
1993
|
|---|---|
| Authors: | Wilson, Elizabeth J. ; Sherrell, Daniel L. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 21.1993, 2, p. 101-112
|