Source effects in purchase decisions: The impact of physical attractiveness and accent of salesperson
| Year of publication: |
1996
|
|---|---|
| Authors: | DeShields Jr, O.W. ; Kara, A. ; Kaynak, E. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 13.1996, 1, p. 89
|