Sources and impacts of social influence from online anonymous user reviews
Kexin Zhao, Antonis C. Stylianou, Yiming Zheng
| Year of publication: |
January 2018
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|---|---|
| Authors: | Zhao, Kexin ; Stylianou, Antonis C. ; Zheng, Yiming |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 55.2018, 1, p. 16-30
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| Subject: | Social influence | Online user reviews | Review quality | Review consistency | Social presence | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2017.03.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011813448