Sources of first mover advantages in emerging markets – an Indian perspective

The order of entry of a firm in a market is associated with its ability to create value. This paper suggests that it pays to be a first mover in an emerging market, the darlings of 2001. It touches on the definition of an emerging market, discusses the importance of emerging markets in the global business and highlights how the infrastructure condition and consumer orientation in an emerging market favour a first mover. Finally, it recommends various strategies that a first mover should follow to have sustainable competitive advantages.