Sources of trust in permission-based mobile marketing : a cross-country comparison
Heikki Karjaluoto, Chanaka Jayawardhena, Andreas Kuckertz and Teemu Kautonen
| Year of publication: |
2008
|
|---|---|
| Authors: | Karjaluoto, Heikki ; Jayawardhena, Chanaka ; Kuckertz, Andreas ; Kautonen, Teemu |
| Published in: |
Trust and new technologies : marketing and management on the Internet and mobile media. - Cheltenham [u.a.] : Edward Elgar, ISBN 1-84720-568-2. - 2008, p. 165-181
|
| Subject: | Direktmarketing | Direct marketing | Mobile Business | Mobile business | Vergleich | Comparison | Deutschland | Germany | Finnland | Finland | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003770897