Sourcing innovation from your customer: how multinational enterprises use Web platforms for virtual customer integration
| Year of publication: |
2010
|
|---|---|
| Authors: | Rohrbeck, Rene ; Steinhoff, Fee ; Perder, Felix |
| Published in: |
Technology analysis & strategic management. - Abingdon, Oxfordshire : Routledge, Taylor & Francis, ISSN 0953-7325, ZDB-ID 321382. - Vol. 22.2010, 2, p. 117-132
|