Space utilisation and retail store image : how the arrangement of organic foods impacts on the overall image of retail stores
by Andrea Groeppel-Klein and Friederike Kamm
| Year of publication: |
2014
|
|---|---|
| Authors: | Gröppel-Klein, Andrea ; Kamm, Friederike |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 36.2014, 2, p. 69-81
|
| Subject: | Organic food | Retailing | In-store marketing | Consumer behaviour | Konsumentenverhalten | Bio-Lebensmittel | Einzelhandel | Retail trade | Lebensmitteleinzelhandel | Food retailing | Ladengestaltung | Store design | Firmenimage | Corporate reputation | Lebensmittelhandel | Food trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010385242