Spanning the continuum between marketing and operations
| Year of publication: |
2002
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|---|---|
| Authors: | Malhotra, Manoj K. ; Sharma, Subhash |
| Published in: |
Journal of operations management : publ. quarterly by the American Production & Inventory Control Society, Inc. - Amsterdam [u.a.] : Elsevier, ISSN 0272-6963, ZDB-ID 8562258. - Vol. 20.2002, 3, p. 209-220
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