SPAR VIVO : A Group on its way to the Top of the Charts

With over 4,000 retailers and a probable current turnover of £230m., Spar Vivo's performance over the past few years has been impressive. Its success is due, primarily, to three factors: an imaginative and colourful approach to promotions; a persistent and developing policy of own‐brand merchandising; and a realisation that what counts, in the last analysis, is the operational performance of its retailer members. RDM interviewed the two men at the top — Michael Reynolds and John Irish.