Spatial heterogeneity of country-of-origin effects within a country : analysis of online review ratings in the US car market
Minyoung Kim, Sunghoon Kim, Jongkuk Lee
| Year of publication: |
June 2018
|
|---|---|
| Authors: | Kim, Minyoung ; Kim, Sunghoon ; Lee, Jongkuk |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 29.2018, 2, p. 189-205
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| Subject: | Country-of-origin effects | Spatial heterogeneity | Spatial analysis | Geographic distance | Car market | Kfz-Markt | Automotive market | Herkunftsbezeichnung | Designation of origin | Räumliche Verteilung | Spatial distribution | Konsumentenverhalten | Consumer behaviour | Geographische Entfernung | Kraftfahrzeug | Motor vehicle | Regionalökonomik | Regional economics | Ursprungsregeln | Rules of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-018-9451-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011876253