Speaking green : expressing a message in a foreign language fosters consumers' pro-environmental choices
Katharina S. Saile, Nicolas E. Neef, Verena Hüttl-Maack and Siegmar Otto
| Year of publication: |
2025
|
|---|---|
| Authors: | Saile, Katharina S. ; Neef, Nicolas Eric ; Hüttl-Maack, Verena ; Otto, Siegmar |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 44.2025, 1, p. 66-86
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| Subject: | behavioral costs | Foreign language | green advertising | pro-environmental behavior | sustainability | Umweltbewusstsein | Environmental consciousness | Konsumentenverhalten | Consumer behaviour | Sprache | Language | Werbung | Advertising | Öko-Marketing | Green marketing | Fremdsprache | Werbewirkung | Advertising effects | Öko-Produkt | Sustainable product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2024.2425220 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015194215