Speaking the same language : the power of words in crowdfunding success and failure
Ling Peng, Geng Cui, Ziru Bao, Shuman Liu
| Year of publication: |
2022
|
|---|---|
| Authors: | Peng, Ling ; Cui, Geng ; Bao, Ziru ; Liu, Shuman |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 33.2022, 2, p. 311-323
|
| Subject: | Crowdfunding | Language expectancy theory (LET) | Natural language processing (NLP) | Promotion pitch | Text mining | Sprache | Language | Kommunikation | Communication | Linguistik | Linguistics | Mehrsprachigkeit | Multilingualism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-021-09595-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013273053