Speaking vs. listening? : balance conversation attributes of voice assistants for better voice marketing
Peng Hu, Yeming Gong, Yaobin Lu, Amy Wenxuan Ding
| Year of publication: |
2023
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| Authors: | Hu, Peng ; Gong, Yeming ; Lu, Yaobin ; Ding, Amy Wenxuan |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 40.2023, 1, p. 109-127
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| Subject: | Artificial intelligence | Social presence | Speaking-listening congruency | Trust in voice assistants | Voice marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2022.04.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014281906