Special fonts : The competing roles of difficulty and uniqueness in consumer inference
| Year of publication: |
2020
|
|---|---|
| Authors: | Wu, Ruomeng ; Han, Xiaoqi ; Kardes, Frank R. |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 38.2020, 1, p. 86-100
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21414 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012407460