Special issue: broadening the perspective on mobile marketing : an introduction
guest editors: Wolfgang Fritz, Stefanie Sohn, and Barbara Seegebarth
| Alternative title: | Broadening the perspective on mobile marketing |
|---|---|
| Year of publication: |
[2017]
|
| Other Persons: | Fritz, Wolfgang (ed.) ; Sohn, Stefanie (ed.) ; Seegebarth, Barbara (ed.) |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing | Marketingmanagement | Marketing management |
| Extent: | Seite 113-244 Illustrationen |
|---|---|
| Series: | Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. volume 34, number 2 (February 2017) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 7 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011638763