Special issue Creating value for customer through competence based marketing
ed. by Michael Gibbert ...
| Alternative title: | Creating value for customer through competence based marketing |
|---|---|
| Year of publication: |
2006
|
| Other Persons: | Gibbert, Michael (contributor) |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 35,8
|
| Publisher: |
New York, NY : Elsevier |
| Extent: | S. 902 - 1036 : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10004888618