Special issue: Data mining applications in retailing and consumer services
guest eds. Margarida Cardoso ...
| Alternative title: | Data mining applications in retailing and consumer services |
|---|---|
| Year of publication: |
2007
|
| Other Persons: | Cardoso, Margarida (contributor) |
| Publisher: |
London [u.a.] : Elsevier |
| Subject: | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing | Data Mining | Data mining |
| Extent: | S. 357 - 419 graph. Darst. |
|---|---|
| Series: | Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 14.2007,6 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 7 Beitr. Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003584792