Special issue: from family identity to family firm image and reputation : exploring facets of the perception of family influence in branding, marketing, and other messaging
guest editors: Claudia Binz Astrachan, Reinhard Prügl, Joseph F. Hair Jr., Barry J. Babin
| Alternative title: | From family identity to family firm image and reputation |
|---|---|
| Year of publication: |
[2019]
|
| Other Persons: | Binz Astrachan, Claudia (ed.) ; Prügl, Reinhard (ed.) ; Hair, Joseph F. (ed.) ; Babin, Barry J. (ed.) |
| Publisher: |
Amsterdam : Elsevier |
| Subject: | Familienunternehmen | Family business | Firmenimage | Corporate reputation | Markenführung | Brand management | Familie | Family | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Reputation |
| Extent: | 68 Seiten Illustrationen |
|---|---|
| Series: | Journal of family business strategy. - Amsterdam [u.a.] : Elsevier, ZDB-ID 2575822-6. - Vol. volume 10, issue 1 (March 2019) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012061002