Special issue: keeping up with methods : service marketing research
guest editors: Volker Kuppelwieser, Phil Klaus
| Alternative title: | Keeping up with methods |
|---|---|
| Year of publication: |
[2025]
|
| Other Persons: | Kuppelwieser, Volker (ed.) ; Klaus, Philipp (ed.) |
| Publisher: |
[Leeds, England] : Emerald Publishing Limited |
| Subject: | Marktforschung | Market research | Dienstleistungsmarketing | Services marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | 1 Online-Ressource (circa 68 Seiten) Illustrationen |
|---|---|
| Series: | The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. volume 39, issue 1 (2025) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015207245