Special issue: Leveraging users as innovators : managing the creative potential of individual consumers
guest editors: Marcel Bogers, Ian P. McCarthy and Leyland Pitt
| Alternative title: | Leveraging users as innovators |
|---|---|
| Year of publication: |
July/September
|
| Other Persons: | Bogers, Marcel L. A. M. (ed.) ; McCarthy, Ian P. (ed.) ; Pitt, Leyland F. (ed.) |
| Publisher: |
Amsterdam : Elsevier |
| Subject: | Innovationsmanagement | Innovation management | Konsumentenverhalten | Consumer behaviour | Kreativität | Creativity | Kundenintegration | Customer integration |
| Extent: | 102 Seiten Illustrationen |
|---|---|
| Series: | Journal of engineering and technology management : JET-M. - Amsterdam [u.a.] : Elsevier, ISSN 0923-4748, ZDB-ID 1027164-8. - Vol. volume 37, July/September 2015 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 8 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011428848