Special issue: Marketing in the e-landscape : models, concepts and practices
guest editors: Dr. Pinelopi Athanasopoulou, Dr. Apostolos N. Giovanis
| Alternative title: | Marketing in the e-landscape |
|---|---|
| Year of publication: |
[2018]
|
| Other Persons: | Athanasopoulou, Pinelopi (ed.) ; Giovanis, Apostolos N. (ed.) |
| Publisher: |
Olney, Bucks : Inderscience Enterprises |
| Subject: | Marketing | Marktforschung | Market research | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
| Extent: | 82 Seiten Illustrationen |
|---|---|
| Series: | International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. volume 13, no. 1 (2018) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012056004