Special issue Multi-channel strategy in B2B markets
ed. by Bert Rosenbloom
| Alternative title: | Multi-channel strategy in B2B markets |
|---|---|
| Year of publication: |
2007
|
| Other Persons: | Rosenbloom, Bert (contributor) |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 36,1
|
| Publisher: |
New York, NY : Elsevier |
| Subject: | Mehrgleisiger Vertrieb | Business-to-Business-Marketing | Aufsatzsammlung |
| Extent: | 133 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004913768