Special issue: Multi-dimensional impacts of marketing and operational strategies on business performance
guest editors: Dr. Michael K. Fung and Dr. Bruno S. Sergi
| Alternative title: | Multi-dimensional impacts of marketing and operational strategies on business performance |
|---|---|
| Year of publication: |
2015
|
| Other Persons: | Fung, Michael Ka-yiu (ed.) ; Sergi, Bruno S. (ed.) |
| Publisher: |
Olney : Inderscience |
| Subject: | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | USA | United States | Strategisches Management | Strategic management |
| Extent: | Seite 181-279 Illustrationen |
|---|---|
| Series: | International journal of trade and global markets. - Olney : Inderscience, ISSN 1742-7541, ZDB-ID 2444196-X. - Vol. Volume 8, no 3., 2015 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enthält 7 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011435637