Special issue of marketing science on big data : integrating marketing, statistics, and computer science
| Year of publication: |
May-June 2016
|
|---|---|
| Publisher: |
Hanover, Md : INFORMS |
| Subject: | Big Data | Big data | Marketing | Marktforschung | Market research | Informatik | Computer science |
| Extent: | Seite 341-537 Illustrationen |
|---|---|
| Series: | Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. volume 35, number 3, May-June 2016 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 9 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011498805