Special issue on connecting theory and practice in selling and sales management
Karen E. Flaherty (Department of Marketing, Oklahoma State University) ; Jule B. Gassenheimer (Crummer Graduate School of Business, Rollins College)
| Alternative title: | Connecting theory and practice in selling and sales management |
|---|---|
| Year of publication: |
2016
|
| Other Persons: | Flaherty, Karen E. (ed.) ; Gassenheimer, Jule B. (ed.) |
| Publisher: |
Statesboro, GA : Assoc. |
| Subject: | Verkauf | Selling | Theorie-Praxis-Verhältnis | Theory-practice divide |
| Extent: | Seiten 249-379 Illustrationen |
|---|---|
| Series: | Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. vol. 24, no. 3 (summer 2016) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 7 Beiträge |
| Other identifiers: | 10.1080/10696679.2016.1186926 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011532993