Extent:
S. 279 - 352
graph. Darst.
Series:
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 16.2008,4
Type of publication: Book / Working Paper
Type of publication (narrower categories): Aufsatz in Zeitschrift ; Article in journal ; Sammelwerk ; Collection of articles of several authors
Language: English
Notes:
Enth. 6 Beitr.
Literaturangaben
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10003766195