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Adopting a service logic in manufacturing : Conceptual foundation and metrics for mutual value creation
Grönroos, Christian, (2010)
2011 Awards for Excellence
Grönroos, Christian, (2012)
Work incentive and productivity in Spain
Pisa, Mabel, (2016)
Strategic management and marketing in the service sector
Grönroos, Christian, (1985)
From marketing mix to relationship marketing : toward a paradigm shift in marketing
Grönroos, Christian, (1993)