SPECIAL ISSUE ON THE PAST, PRESENT, AND FUTURE OF THE MARKETING DISCIPLINE - Marketing Strategy: An Assessment of the State of the Field and Outlook
| Year of publication: |
1999
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| Authors: | Varadarajan, P.Rajan ; Jayachandran, Satish |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 27.1999, 2, p. 120-143
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