SPECIAL ISSUE ON THE PAST, PRESENT, AND FUTURE OF THE MARKETING DISCIPLINE - Trademark Dilution and the Practice of Marketing
| Year of publication: |
1999
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|---|---|
| Authors: | Peterson, Robert A. ; Smith, Karen H. ; Zerrillo, Philip C. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 27.1999, 2, p. 255-268
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