Special issue: Papers from the first conference on Bridging Operations and Marketing: new product development, Lisbon, Portugal
ed. by João Borges de Assunção
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Assunção, João (contributor) |
| Publisher: |
New York, NY : Elsevier Science Publ. |
| Subject: | Produktentwicklung | New product development | Portugal |
| Extent: | S. 418 - 507 graph. Darst. |
|---|---|
| Series: | The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 25.2008,5 |
| Conferences: | Conference on Bridging Operations and Marketing ; 1 (Lisbon) : 2005.12. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Aufsatz in Zeitschrift ; Article in journal ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 5 Beitr. Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003763921