Special issue: The role of qualitative research in current digital social media : issues and aspects
guest editors: Helena Martins Gonçalves, Andrea Rey-Martí, Norat Roig-Tierno, and Morgan P. Miles
| Alternative title: | The role of qualitative research in current digital social media |
|---|---|
| Year of publication: |
[2016]
|
| Other Persons: | Gonc̦alves, Helena Martins (ed.) ; Rey-Martí, Andrea (ed.) ; Roig-Tierno, Norat (ed.) ; Miles, Morgan P. (ed.) |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Online-Marketing | Internet marketing | Qualitative Methode | Qualitative method | Social Web | Social web |
| Extent: | Seite 1023-1194 Illustrationen |
|---|---|
| Series: | Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. volume 33, number 12 (December 2016) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 20 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011627323