Special section: advancing customer experience and big data impact via academic–practitioner collaboration
Jamie Burton, Linda Nasr, Thorsten Gruber and Helen L. Bruce
| Alternative title: | Advancing customer experience and big data impact via academic–practitioner collaboration |
|---|---|
| Year of publication: |
2017
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| Authors: | Burton, Jamie ; Alkire, Linda ; Gruber, Thorsten ; Bruce, Helen L. |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 31.2017, 2, p. 142-147
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| Subject: | Research | Impact | Services | Academic | Practitioner | Workshop | Big Data | Big data | Forschungskooperation | Research collaboration | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-01-2017-0020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011654609