Special Section Introduction by the ISMS Practice Prize Competition Chairman

In 2003 the INFORMS Society for Marketing Science (ISMS) introduce and conducted its inaugural Practice Prize Competition. The reports and papers that follow are the finalists from that competition, representing the best examples of rigor plus relevance that our profession produces.

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Year of publication:	2004
Authors:	Lilien, Gary L.
Published in:	Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 23.2004, 2, p. 180-191
Publisher:	Institute for Operations Research and the Management Sciences - INFORMS
Subject:	marketing science practice \| database marketing \| diffusion \| prelaunch forecasting \| market entry \| defensive strategy \| segmentation

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Extent:	application/pdf
Type of publication:	Article
Other identifiers:	10.1287/mksc.1040.0066 [DOI]
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10008789811