Specific Features of Complex Correlation of Factors of Strategic Development of a Company

The article studies influence of endogenous, exogenous and uncertainty factors upon economic effectiveness of activity of organisations. It considers positions of main schools of the strategy with respect to priority and mechanisms of co-ordination of factors. It shows that endogenous factors have bigger impact on profitability of an organisation than the branch ones. It reveals that degree of influence of exogenous factors and uncertainty on strategy is in inverse relation to the level of development of organisation capabilities. It marks the zone of low profitability of economic activity of companies, in which influence of exogenous factors and uncertainty upon strategy becomes stronger.