Specification Seeking: How Product Specifications Influence Consumer Preference
| Year of publication: |
2009
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|---|---|
| Authors: | Hsee, Christopher K. ; Yang, Yang ; Gu, Yangjie ; Chen, Jie |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 35.2009, 6, p. 952-966
|