Spectator consumption practices at the Roman games
Yuko Minowa; Terrence H. Witkowski
| Year of publication: |
2012
|
|---|---|
| Authors: | Minowa, Yuko ; Witkowski, Terrence H. |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 4.2012, 4, p. 510-531
|
| Subject: | Rom | Rome | Sportveranstaltung | Sport event | Sportmarketing | Sports marketing | Marketingtheorie | Marketing theory | Konsumentenverhalten | Consumer behaviour | Altertum | Ancient history |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009683215