Speed of use of social media as an antecedent of speed of business internationalization
Josep Rialp-Criado, María-del-Carmen Alarcón-del-Amo, Alex Rialp
| Year of publication: |
2020
|
|---|---|
| Authors: | Rialp Criado, Josep ; Alarcón-del-Amo, María-del-Carmen ; Rialp Criado, Alex |
| Published in: |
Journal of global information management : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1062-7375, ZDB-ID 1422307-7. - Vol. 28.2020, 1, p. 142-166
|
| Subject: | Multi-Group Analysis | PLS-SEM | Social-Media | Speed of Internationalization | Social Web | Social web | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JGIM.2020010108 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012183266