Speed or quality? : how the order of market entry influences the relationship between market orientation and new product performance
Javier Rodríguez-Pinto; Pilar Carbonell; Ana I. Rodríguez-Escudero
| Year of publication: |
2011
|
|---|---|
| Authors: | Rodríguez-Pinto, Javier ; Carbonell, Pilar ; Rodríguez-Escudero, Ana I. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 28.2011, 2, p. 145-154
|
| Subject: | Produktentwicklung | New product development | Erfolgsfaktor | Success factor | Marketingmanagement | Marketing management | Markteintritt | Market entry | Modellierung | Scientific modelling |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009238541