Speed Read: Shopper Marketing. How To Increase Purchase Decisions At Point Of Sale
| Year of publication: |
2013
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|---|---|
| Authors: | Stahlberg, Markus ; Maila, Ville |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2013, p. 46-47
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