Spending advertising money. An introd. to media planning, media buying and the uses of media research
Simon Broadbent. Publ. in assoc. with CAM (Communication, Advertising and Marketing Education Foundation)
| Year of publication: |
1979 ; 3. ed
|
|---|---|
| Authors: | Broadbent, Simon |
| Institutions: | Communication, Advertising and Marketing Education Foundation (contributor) |
| Publisher: |
London : Business Books |
| Subject: | Werbungsmittel | Werbungsunternehmung | Großbritannien | Werbung | Advertising | Werbeträger | Advertising media | Mediensektor | Media industries | Kommunikationsmedien | Communication media | Werbeplanung | Advertising planning | Mediennutzung | Media usage |
| Extent: | XI, 381 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | ISBN 0-220-67020-X |
| ISBN: | 0-220-67024-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000558872