Spending advertising money : an introduction to media planning, media buying and the uses of media research
Simon Broadbent
| Year of publication: |
1975 ; Completely rev 2. ed.
|
|---|---|
| Authors: | Broadbent, Simon |
| Publisher: |
London : Business Books |
| Subject: | Werbungsmittel | Werbungsunternehmung | Großbritannien | Werbung | Advertising | Werbeträger | Advertising media | Mediensektor | Media industries | Werbeplanung | Advertising planning | Kommunikationsmedien | Communication media | Mediennutzung | Media usage |
| Extent: | XI, 368 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. [335] - 356 |
| ISBN: | 0-220-99222-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001948951