Spending on the fly : mental budgets, promotions, and spending behavior
Karen M. Stilley, J. Jeffrey Inman, and Kirk L. Wakefield
| Year of publication: |
2010
|
|---|---|
| Authors: | Stilley, Karen M. ; Inman, J. Jeffrey ; Wakefield, Kirk L. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 74.2010, 3, p. 34-47
|
| Subject: | Lebensmitteleinzelhandel | Food retailing | Verkaufsförderung | Sales promotion | Niedrigpreisstrategie | Low-cost strategy | Sparen | Savings | Konsumentenverhalten | Consumer behaviour | Feldforschung | Field research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008822110