Spillover effects, cost savings, R&D and the use of brand extensions
Patrick DeGraba ; Mary W. Sullivan
| Year of publication: |
1995
|
|---|---|
| Authors: | DeGraba, Patrick J. |
| Other Persons: | Sullivan, Mary W. (contributor) |
| Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 13.1995, 2, p. 229-248
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| Subject: | Markenartikel | Brand | Marketingmanagement | Marketing management | Produktgestaltung | Product design | Spillover-Effekt | Spillover effect | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001183249