Spillover effects of service failures in coalition loyalty programs : the buffering effect of special treatment benefits
Jan H. Schumann; Nancy V. Wünderlich; Heiner Evanschitzky
| Year of publication: |
2014
|
|---|---|
| Authors: | Schumann, Jan Hendrik ; Wünderlich, Nancy V. ; Evanschitzky, Heiner |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 90.2014, 1, p. 111-118
|
| Subject: | Service failure | Spillover effects | Buffering effect | Coalition loyalty program | Spillover-Effekt | Spillover effect | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Kundenbindungsprogramm | Loyalty program | Kundenzufriedenheit | Customer satisfaction | Koalition | Coalition |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010359932